The frame is fixed — bronze, bevel, four bolts. You can't change the casting. You can only decide what it says and how it's ordered.
Pick what the reader should see first, then slide. The slider doesn't make everything bigger — it spends a fixed budget of attention. Lift one line and the rest must recede.
Type has an accent. A humanist serif sounds civic and grave; a condensed sans sounds like a sign on a wall. Choose the voice, not just the font.
The one idea: a plaque has a fixed amount of attention to give. Good design decides where it goes — it doesn't try to give it everywhere.